Art Direction, UX & UI Design
The Plan Collection is a website that offers a large collection of over 20,000 quality house plans. While working as a UX Designer at Fruition, a small but growing digital agency in Denver, I handled UX and UI design for this e-commerce website. In order to gain valuable insight into how The Plan Collection's visitors used the website, I carefully analyzed heat maps, customer surveys and stakeholder interviews. The knowledge cultivated from these sources helped inform my design decisions for many of the website's key pages. One of the biggest challenges was to create a website that was unlike any of the company's competitors' websites.
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